A return to mobility, print campaign.

VIA Rail, 2021.

After 18 months of barely moving, we wondered how it would feel for train travellers when they finally get back on board.

It would feel like a relief, like the beginning
of a new journey, like moving again.

Back to a life in motion, the passenger's return to mobility is magnified by what evokes the movement of a train.



agency COSSETTE
creative director
GILLES LEGAULT
lead creative team
ADRIEN HÉRON & UGO MARTINEZ
art director JESSICA FECTEAU
photographer NORMAN WONG
styling SKYE SKELTON
production COLOSSALE

retouching SOPHIE FORDER & VAHAKN VORPERIAN (TWEAK)