Crocodile Free, out-of-home display.

Lacoste, 2019.

During 24 hours, for the International Day for Biological Diversity, Lacoste’s crocodile gave way to ten endangered species all over the world. On this day, Lacoste went «crocodile free» in every square foot of its shops and in every communication (TV, OOH, social medias and e-shop). 

All profits from this day helped IUCN’s efforts to conserve threatened wildlife.




agency BETC
creative director ANTOINE CHOQUE
art director JONATHAN BAUDET-BOTELLA
copywriter OLIVIER AUMARD
assistant art directors BENOÎT FERRAN,
JESSICA FECTEAU, JOACHIM TOUITOU








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Berlin








Awards

D&AD WOOD PENCIL media / use of retail
ONE SHOW GOLD PENCIL out of home / brand installations
ONE SHOW SILVER PENCIL experiential & immersive / brand installations
ONE SHOW MERIT design
ONE SHOW MERIT direct
GRAND PRIX STRATÉGIES PUBLICITÉ GOLD textile, clothing, accessories
GRAND PRIX STRATÉGIES PUBLICITÉ JURY PRIZE textile, clothing, accessories
CRESTA AWARDS GOLD craft / outstanding direction (film/video)
CRESTA AWARDS GOLD brand purpose / brand activism
CRESTA AWARDS GOLD ambient and experiential / experiential campaign
GERETY AWARDS SILVER work for good cut
GERETY AWARDS SILVER experience cut