Jessica Fecteau
Art Director

jess . fecteau (at) gmail . com
Based in Montreal, Canada.

advertising

Film & 360° campaigns /

1. Lacoste — Crocodile Inside
2. Via Rail — Book Your Comeback
3. Québec’s Casinos — We’re All Play
4. Bonjour Québec — We summer all out
5. Via Rail — Nothing moves you like VIA
6. Université de Montréal — Portés par le monde
7. Reitmans — Try On Anything
8. Québec’s Casinos — Feel Your Senses Come Alive
9. Bouygues Telecom — Cool Boss
10. Lacoste — The Line
11. FDJ — Et vous, êtes-vous prêts?

Print & photography /

12. VIA Rail — Nobody Knows
13. Amnesty International — Writing lights a way out
14. Lacoste x Nat Geo
15. Via Rail — A return to mobility
16. Lacoste — Life is a Beautiful Sport
17. VIA Rail — New Fleet

Activation & content /

18. Lacoste — Crocodile Free
19. Lacoste — Forevergreen
20. Lacoste — Social Content

graphic design

21. Jeu de Paume
22. Poster collection
23. Futures of Love
24. Thanks for Nothing
25. Par Amour du Jeu
26. We Dream Under the Same Sky

editorial

27. Love is love is love
28. Nouvelle vague
29. Love me do
30. Plasticine
31. Maty
32. Carrie is in a good mood

More info︎

Bē︎

Portés par le monde, film & print campaign.

Université de Montréal, 2021.
With this film and print campaign, we wished to elevate the symbol of the University of Montreal to the status of cultural icon so that the student community could reclaim it.

By playing with fashion codes, we brought the University of Montreal icon more organically into our communications. All supported by the signature "An icon for the world", which opens up on several senses and appeals to all who revolve around the university.

The students, who are at the heart of the campaign, not only embody the brand and values of the university, but are also positioned as the main agents of change.

agency COSSETTE
creative directors
MAXIME JENNISS, MÉLANIE DELISLE
art director JESSICA FECTEAU
copywriters ALEX LACHAPPELLE, RAPHAËL CÔTÉ
director & dop SÉBASTIEN DUGUAY
photographer GAËLLE LEROYER
production COLOSSALE
styling OLIVIA LEBLANC