Portés par le monde, film & print campaign.

Université de Montréal, 2021.
With this film and print campaign, we wished to elevate the symbol of the University of Montreal to the status of cultural icon so that the student community could reclaim it.

By playing with fashion codes, we brought the University of Montreal icon more organically into our communications. All supported by the signature "An icon for the world", which opens up on several senses and appeals to all who revolve around the university.

The students, who are at the heart of the campaign, not only embody the brand and values of the university, but are also positioned as the main agents of change.



agency COSSETTE
creative directors
MAXIME JENNISS, MÉLANIE DELISLE
art director JESSICA FECTEAU
copywriters ALEX LACHAPPELLE, RAPHAËL CÔTÉ
director & dop SÉBASTIEN DUGUAY
photographer GAËLLE LEROYER
production COLOSSALE

styling OLIVIA LEBLANC