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VIA Rail, 2021.

Via Rail is the main train service connecting Canada from coast to coast. 

In 2020, we all entered a new, unfamiliar reality that caught us all off-guard with lockdowns and quarantines. Quite suddenly, the movement of our lives almost came to a stop. We lost our mobility and all felt like life was at a standstill.

We decided to explore the symbolic canvas of a train station in which time has stopped, showing a world of frozen people. It’s the departure of the train that is the catalyst that brings them back to life, moving again.



agency COSSETTE
creative director
GILLES LEGAULT
lead creative team
ADRIEN HÉRON & UGO MARTINEZ
art director JESSICA FECTEAU
director JÉRÉMY COMTE
dop OLIVIER GOSSOT
production COLOSSALE

sound design & music CULT NATION