We’re all play, 360 campaign.

Québec’s Casinos, 2022.

With a nod to the worlds of fashion and film, the new creative platform from Loto-Québec Casinos highlights the immersive experience of being at a casino—from the wide selection of games and first-class restaurants to incredible shows, bars and dance floors.

To bring this festive world to life, Cossette worked with Ivan Grbovic, the internationally celebrated Québec director of the masterpiece Drunken Birds, who proudly represented Canada at the Oscars. The centrepiece of the campaign is a video starring three larger-than-life characters about to have an epic evening at the casino.



agency COSSETTE
creative director PATRICK MICHAUD, ALEXANDRE EMOND-TURCOTTE
associate creative director & copywriter PHILIPPE BRASSARD
art director JESSICA FECTEAU
director & dop IVAN GRBOVIC
production LES ENFANTS

sound design & music CULT NATION
photographer WILLIAM ARCAND (L’ÉLOI)