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Jessica Fecteau
Art Director


jess . fecteau  (at)  gmail . com
Based in Montreal, Canada.

advertising


Film & 360° campaigns /

1. Lacoste — Crocodile Inside
2. Via Rail — Book Your Comeback
3. Québec’s Casinos — We’re All Play
4. Bonjour Québec — We summer all out
5. Via Rail — Nothing moves you like VIA
6. Université de Montréal — Portés par le monde
7. Reitmans — Try On Anything
8. Québec’s Casinos — Feel Your Senses Come Alive
9. Bouygues Telecom — Cool Boss
10. Lacoste — The Line
11. FDJ — Et vous, êtes-vous prêts?

Print & photography /

12. VIA Rail — Nobody Knows
13. Amnesty International — Writing lights a way out
14. Lacoste x Nat Geo
15. Via Rail — A return to mobility
16. Lacoste — Life is a Beautiful Sport
17. VIA Rail — New Fleet

Activation & content /

18. Lacoste — Crocodile Free
19. Lacoste — Forevergreen
20. Lacoste — Social Content

graphic design


21. Jeu de Paume
22. Poster collection
23. Futures of Love
24. Thanks for Nothing
25. Par Amour du Jeu
26. We Dream Under the Same Sky

editorial


27. Love is love is love
28. Nouvelle vague
29. Love me do
30. Plasticine
31. Maty
32. Carrie is in a good mood


Mark

Nobody knows, print campaign.

VIA Rail, 2024.

This year, VIA Rail Canada began putting its new trains into service, and by the end of 2025, all 32 new train sets will be in operation in the corridor between Québec City and Windsor.

The catch? Hardly anyone knew about it.

Drawing from this observation, we shared the news with the general public in a surprising way — with a massive signage campaign that doesn’t show a single picture of the new trains.


agency COSSETTE
creative director
GILLES LEGAULT
lead creative team
JESSICA FECTEAU & STEVEN MORIE
French copywriters PHILIPPE BRASSARD, ALENA SCHWING
production SEPTIÈME