Try on anything, film campaign.

Reitmans, 2022.

We're at the dawn of a new era in fashion - where size rules, style rules, age rules and all rules are out. That's what Reitmans' Try on anything is all about. A celebration of freedom through fashion.

Inspiration is everywhere and you are free to try on any look, any lifestyle and anything that brings you joy. Let's get it.



agency COSSETTE
vp inclusive creativity
CHRIS BERGERON
copywriters SOULEMAN DIALLO, JESSIE STERNTHAL
art directors JESSICA FECTEAU, AMBRE CHEKLY
director BOBBY LEÓN
dop JULIETTE LOSKY
choreographer ANDREA PEÑA
executive producer JULIE BEAUDOIN

dancers AÏCHA BASTIEN NDIAYE, MIRANDA CHAN, MEL CHARLOTE, KIM GINGRAS, ALI LALONDE, ANOSHINIE MUHUNDARAJAH
sound design & music CULT NATION
vocalist NAYA ALI