Crocodile Inside, film campaign.

Lacoste, 2019.

When everything is crumbling around you, you have two choices: the easy way out or the determined way forward. This Lacoste campaign tells the story of this decisive moment – when taking a risk is the most beautiful thing to do.


agency BETC
creative director & copywriter
OLIVIER AUMARD
creative director & art director
AURÉLIE SCALABRE
assistant art director JESSICA FECTEAU
director MEGAFORCE
dop BRADFORD YOUNG
production ICONOCLAST












Awards

CANNES LIONS GRAND PRIX film / tv/cinema film: sector > retail
CANNES LIONS GOLD film craft / production > production design / art direction
CANNES LIONS SILVER film craft / production > direction
CANNES LIONS SILVER film craft / production > cinematograhy
CANNES LIONS BRONZE film craft / production > achievement in production
D&AD YELLOW PENCIL production design / film advertising
D&AD GRAPHITE PENCIL cinematography / film advertising
D&AD GRAPHITE PENCIL art direction / art direction for film advertising
D&AD GRAPHITE PENCIL visual effects / compositing
D&AD WOOD PENCIL visual effects / special effects
D&AD WOOD PENCIL film advertising / tv commercials 61-120 seconds
ONE SHOW AWARDS GOLD PENCIL film / single
ONE SHOW AWARDS GOLD PENCIL moving image craft / cinematography
ONE SHOW AWARDS GOLD PENCIL moving image craft / direction
ONE SHOW AWARDS SILVER PENCIL moving image craft / visual effects
EUROBEST GRAND PRIX film craft
EUROBEST GOLD film craft / cinematography
EUROBEST GOLD film / travel, leisure, retail, restaurants & fast food chains
ART DIRECTORS CLUB GOLD craft in video / cinematography 
ART DIRECTORS CLUB SILVER television / film / online video
ART DIRECTORS CLUB SILVER craft in video / direction
CLIO AWARDS GOLD film craft / cinematography
CLIO AWARDS SILVER film craft / visual effects
CLIO AWARDS SILVER fashion & beauty / marketing
CLIO AWARDS BRONZE film / 61 seconds to 5 minutes
CLUB DES DA GOLD film / cinéma
CLUB DES DA GOLD production film publicitaire / réalisation
CLUB DES DA GOLD production film publicitaire / montage
CLUB DES DA SILVER production film publicitaire / direction artistique
CLUB DES DA SILVER production film publicitaire / direction de la photographie
CLUB DES DA BRONZE production son / musique synchronisée
ADFORUM PHNX TRIBUTE GRAND PRIX 
ADFORUM PHNX TRIBUTE GOLD film / direction & cinematography 
ANDY AWARDS GOLD craft
SHARK AWARDS BRONZE film craft / international / editing
SHOTS AWARDS vfx company of the year / time based arts
SHOTS AWARDS editor of the year
SHOTS AWARDS editing house of the year / final cut
GRAND PRIX STRATÉGIES PUBLICITÉ GRAND PRIX luxe
GRAND PRIX STRATÉGIES PUBLICITÉ GOLD luxe
CRESTA AWARDS GOLD luxury & fashion / high fashion apparel
CRESTA AWARDS GOLD moving image / tv or commercial over 60 seconds
GERETY AWARDS GOLD draft cut
SHORT SHORTS SUNRISE CINEAD AWARD
EPICA AWARDS GOLD direction / cinematography
EPICA AWARDS GOLD luxury & premium brands
ADFORUM BUSINESS CREATIVE REPORT most awarded campaign in 2020 / luxury