We summer all out, film & print campaign.

Bonjour Québec, 2023.
In Québec, it’s either hot or cold. All green or all white. Whatever season we’re currently in is the exact opposite of what we knew 6-months ago.

So when summer finally hits, we can’t not make the most of it. From the very moment it’s warm enough, we burst out of our homes and live outdoors day and night. We do everything to enjoy this fleeting, new yet hardly new, summer feeling.

We live all out for summer, until we can’t.



agency COSSETTE
creative directors
ANNE-CLAUDE CHÉNIER, GILLES LEGAULT,
EVA VAN DEN BULCKE
art director JESSICA FECTEAU
copywriter STEVEN MORIE
director JODEB
director of photography JULIETTE LOSSKY
editor NIC HOUGHTON
photographer NANCY GUIGNARD
production COLOSSALE

musical agency CULT NATION
performing artists MAYFLY