Jessica graduated from Université Laval (Québec) in 2013 with a bachelor’s degree in graphic design, before she moved to Paris to complete a master’s degree in art direction at ESAG Penninghen. She worked as an intern for Chanel, where she redesigned their in-house magazine. After graduating, she was recruited to work as a graphic designer for Sept et Neuf in Paris, where she worked on editorial PR projects for Dove and L'Oréal.
Jessica started her career in advertising in 2017 by working for BETC Paris on campaigns involving brands such as Lacoste and Bouygues Telecom, as well as on cultural projects powered by the Magasins généraux, a creative center located in the Greater Paris region. She is currently working for Cossette Montréal, where she acts as lead art director on creative projects for VIA Rail Canada, Québec’s Tourism Industry, l’Université de Montréal, Québec’s Casinos and General Mills.
In 2024, she co-directed her first commercial for VIA Rail Canada.
awards
2023 /
Bonjour Québec, We summer all out
Idea Awards - 1 grand prix, 2 gold, 1 silver, 1 bronze
Youtube Canada's 2nd best-performing ad of 2023
VIA Rail, Nothing moves you like VIA
Idea Awards - 1 bronze
2022 /
McDonald’s, McMoves
Lürzer’s Archive - Issue 3-2022
Art Director's Club - shortlist
Marketing Awards - 1 merit
Québec's Casinos, We're all play
Idea Awards - 2 bronze, 4 shortlists
VIA Rail x Tourism Montréal
Idea Awards - 1 bronze
2021 /
Amnesty International, Writing lights a way out:
Applied Arts - 2 photography
Idea Awards - 1 silver, 2 bronze
Marketing Awards - shortlist
Via Rail, Book your comeback:
Idea Awards - 2 gold, 1 silver
Université de Montréal, Portés par le monde:
Idea Awards - 3 silver, 2 bronze
2020 /
Lacoste, Crocodile Inside:
Cannes Lions - 1 grand prix, 2 gold, 2 silver, 1 bronze
D&AD - 1 yellow, 3 graphite, 2 wood
One Show - 3 gold, 1 silver
Eurobest - 1 grand prix, 2 gold
Art Directors Club - 1 gold, 2 silver
Club des DA - 3 gold, 2 silver, 1 bronze
Clios - 1 gold, 2 silver, 1 bronze
AdForum Business Creative Report - most awarded campaign in 2020
Lacoste, Crocodile Free:
Cannes Lions - 2 bronze
D&AD - 1 wood
One Show - 1 gold, 1 silver, 2 merit
Eurobest - 2 gold, 1 silver, 3 bronze
Club des DA - 1 gold, 1 silver
Clios - 2 silver, 3 bronze
projects & features
Art direction for Oatmeal Crisp 2025 The Inner Monologues film campaign
Direction for VIA Rail Canada 2024 Train Story film
Art direction for VIA Rail Canada 2024 Nobody knows campaign
Art direction for Yoplait 2024 Protein made easy campaign
Art direction for Montreal’s Children Hospital 2023 Every donation counts double campaign
Art direction for Bonjour Québec 2023 We summer all out campaign
Art direction for VIA Rail Canada 2022 Nothing moves you like VIA campaign
Art direction for Québec’s Casinos 2022 We’re all play & Feel your senses come alive campaigns
Art direction for McDonald’s Canada 2022 Moving Day print campaign
Art direction for Reitmans 2022 Try On Anything campaign
Art direction for Amnesty International 2021 Write for rights print campaign
Art direction for VIA Rail Canada 2021 Book your comeback 360 campaign
Art direction for l’Université de Montréal Portés par le monde film + print campaign
Art direction for Mentos 2021 Baskatebowl activation in Belleville, Ontario
Art direction for Paris’ Jeu de Paume museum 2020 rebranding
Art direction for the Lacoste x National Geographic 2020 campaign
Art direction for Lacoste x Pantone 2020 capsule collection
Art direction for Cool Boss, Bouygues Telecom Entreprises’s first tv film
Art direction for Futures of Love, Magasins généraux's 2019 cultural season & book
Art direction assistant on Lacoste Crocodile Inside 2019 film campaign
Art direction assistant on Lacoste Crocodile Free 2019 campaign
Art direction for the Thanks for Nothing association’s logo & identity
Art direction for Lacoste 2018 accessories campaign
Art direction for Par Amour du Jeu 1998—2018, Magasins généraux's first cultural season
Art direction for We Dream Under The Same Sky, an exhibition & auction at Palais de Tokyo in 2017
Art direction for Les Grands Parisiens, Magasins généraux's first exhibition held for Le mois de la photo du Grand Paris
Collaborator for Stories Collective
Art direction of Dove's Shower Foam PR still life visuals
Redesign of Chanel Beauty's in-house magazine
Published on Sickymag.com
Featured on Étapes.com and on Behance’s Graphic Design, Editorial & Advertising galleries
experience
Cossette | Montréal, Canada
Senior art director
2023 — present
Cossette | Montréal, Canada
Art director
2021 — 2023
BETC | Paris, France
Art director
2019 — 2021
BETC | Paris, France
Assistant art director
Team Aurélie Scalabre & Olivier Aumard
2017 — 2019
Sept & Neuf | Paris, France
Graphic designer
2015 — 2017
Chanel | Paris, France
Art direction intern
Summer 2014
Image de Mark | St-Georges, Canada
Art direction intern
Summer 2014
Tactic | St-Georges, Canada
Project manager
Summer 2013
Altrum | St-Martin, Canada
Graphic designer
2011 — 2012
education
ESAG Penninghen | Paris, France
Master’s degree in art direction
Graduated 2015
Laval University | Quebec, Canada
Bachelor’s degree in graphic design
Graduated 2013 — international profile
ESAG Penninghen | Paris, France
Third year exchange semester
Fall 2012
Cégep Beauce-Appalaches | St-Georges, Canada
College preparatory diploma in visual arts
Graduated 2010 — recipient of the program’s excellence award
language
French, native
English, fluent