Writing lights a way out, print campaign.
Amnesty International, 2021.“Words, for me, are like light, liberation inside a prison.”
– Imen Derouiche
Writing lights a way out is inspired by a quote from a human rights defender and a former prisoner of conscience, when she was asked about the impact of Amnesty letters received during her incarceration.
Each letter sent as part of the annual campaign lights a way out for those whose most fundamental rights are violated — from the right to protest and live in safety to the right to a fair trial and freedom of the press — so they can hope for a better future.
agency COSSETTE
creative directors
ANNE-CLAUDE CHÉNIER, GENEVIÈVE DUQUETTE, RICHARD BÉLANGER
art director JESSICA FECTEAU
copywriters PHILIPPE BRASSARD,
CHRIS BÉLANGER
photographer OLIVIER STAUB
production LES ENFANTS
post-production VISUAL BOX
creative directors
ANNE-CLAUDE CHÉNIER, GENEVIÈVE DUQUETTE, RICHARD BÉLANGER
art director JESSICA FECTEAU
copywriters PHILIPPE BRASSARD,
CHRIS BÉLANGER
photographer OLIVIER STAUB
production LES ENFANTS
post-production VISUAL BOX
