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Jessica Fecteau
Art Director


jess . fecteau  (at)  gmail . com
Based in Montreal, Canada.

advertising


Film & 360° campaigns /

1. Lacoste — Crocodile Inside
2. Via Rail — Book Your Comeback
3. Québec’s Casinos — We’re All Play
4. Bonjour Québec — We summer all out
5. Via Rail — Nothing moves you like VIA
6. Université de Montréal — Portés par le monde
7. Reitmans — Try On Anything
8. Québec’s Casinos — Feel Your Senses Come Alive
9. Bouygues Telecom — Cool Boss
10. Lacoste — The Line
11. FDJ — Et vous, êtes-vous prêts?

Print & photography /

12. VIA Rail — Nobody Knows
13. Amnesty International — Writing lights a way out
14. Lacoste x Nat Geo
15. Via Rail — A return to mobility
16. Lacoste — Life is a Beautiful Sport
17. VIA Rail — New Fleet

Activation & content /

18. Lacoste — Crocodile Free
19. Lacoste — Forevergreen
20. Lacoste — Social Content

graphic design


21. Jeu de Paume
22. Poster collection
23. Futures of Love
24. Thanks for Nothing
25. Par Amour du Jeu
26. We Dream Under the Same Sky

editorial


27. Love is love is love
28. Nouvelle vague
29. Love me do
30. Plasticine
31. Maty
32. Carrie is in a good mood


Mark

Forevergreen, capsule collection.

Lacoste, 2020.

With the Pantone Color Institute, Lacoste created a unique color inspired by the Everglades, the only place on earth that is home to both crocodiles and alligators.

A color that encapsulates 1.5 million acres of incredible flora and fauna. A color that lives through a capsule collection. A color with a desire to make the Everglades last forever.

A portion of the proceeds from the collection’s sales will support the Everglades Foundation’s mission to restore and protect the Everglades throug science, advocacy, and education.

agency BETC
creative directors OLIVIER AUMARD
& AURÉLIE SCALABRE
art director JESSICA FECTEAU
photographers MAC STONE
& CHRISTOPHE BERLET