When dreams come full circle,
film & print campaign.
Cheerios Canada, 2026.We’ve all done it, reading the back of a cereal box over breakfast. For almost three decades, Team Canada athletes have appeared on limited-edition Cheerios boxes, which has become a symbol of athletic achievement in its own right.
In 2002, the Canadian women’s hockey team won Olympic gold in ice hockey for the first time in over 50 years in Salt Lake City. Among the viewers was an 11-year-old Marie-Philip Poulin, watching a moment that would ignite her dream of playing on that same stage.
From that connection came a story where inspiration comes full circle, from a childhood morning ritual to becoming the face on the box herself, inspiring the next generation.
agency COSSETTE
creative director
PATRICK MICHAUD
art director JESSICA FECTEAU
copywriter STEVEN MORIE
director PAUL SAM JOHNSTON
director of photography SARA MISHARA
stylist AJ HÉLIE
set deisgner YOLA VAN LEEUWENKAMP
production DENIM
post-production ARKETYPE
editor VÉRONIQUE BARBE
original music VLOOPER
sound design LA MAJEURE
creative director
PATRICK MICHAUD
art director JESSICA FECTEAU
copywriter STEVEN MORIE
director PAUL SAM JOHNSTON
director of photography SARA MISHARA
stylist AJ HÉLIE
set deisgner YOLA VAN LEEUWENKAMP
production DENIM
post-production ARKETYPE
editor VÉRONIQUE BARBE
original music VLOOPER
sound design LA MAJEURE
Behind the scenes
